MARKETING PROJECTS
Projects that have been completed with a Marketing background
Marketing: Consumer Behaviour
This report examines the psychological, social, and cultural aspects of consumer behaviour on the marketing decisions of public and private organisations. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of consumer behaviour. Specific topics of study include: cultural, demographic and psychographic influences; reference group influences; household decision processes and consumption behaviour; consumer perception and learning; motivation, personality and emotion; consumer attitudes; and purchase decision processes.
Marketing: Marketing Insights
Fundamental to marketing is a requirement to understand the environment and how to establish an on-going connection with customers in order to meet ever-changing needs and wants more effectively. This project address such dynamism and interplay in the marketplace by engaging in applied research to generate insights and conveying them in a meaningful and useful way to aid marketing decisions. This report combines the practical knowledge and technical skills necessary to see through the entire research process involving project planning, collecting and analysing data, and generating insights. Particular focus is given to the use of different qualitative and quantitative research strategies for data collection, including: secondary data collection, observation and projective techniques, questionnaire design, and experimental design.
Marketing: Digital Marketing
This report explores how marketing campaigns are designed, conceptualised and executed digitally. Particular attention is given to techniques unique to digital technologies and the networked nature of social media platforms. This project involves applications of marketing strategy specifically to do with brand building, target audiences, public relations and communications.
Marketing: Marketing in Practice
This report bridges the gap between theory and practice by integrating knowledge and consolidating key skills developed across the Marketing world. It aims to identify, analyse and solve a contemporary marketing problem within the time frame of 72 hours.